Tuesday, September 9, 2008

Adams driver gets new name, release date

The 9015D prototype finally has a name.

Adams Golf announced that the club introduced earlier this year as a prototype will be called the Insight Tech a4 driver, and will be available to consumers beginning Oct. 1. It's already had a PGA Tour win, in the bag of Richard S. Johnson at the U.S. Bank Championship in July.

"It was in play on tour much earlier than we expected and the word spread quickly in the locker room that we had something very special," said Scott Burnett, senior design engineer for Adams. "When we saw the great results and heard the tremendous feedback we moved quickly to bring this product to the consumer."

The driver, which has been used by Rory Sabbatini, Charles Howell III, Brad Bryant and Bernhard Langer, was also put in play in July by Jim Furyk. He, though, recently switched to a Titleist 909 driver.

The Insight Tech a4 is designed to increase distance for better players. In fact, it got its start as a concept for the Long Drivers of America, who consulted and tested the club. Notably, it incorporates a 15-gram weight on the rear sole to move the center of gravity for optimum launch conditions and medium spin rate. The pear-shaped clubhead reduces drag for higher clubhead speed.

A companion driver, known as the 9016D, was also designed for the LDA - but is primarily geared toward those players who can swing at 120-plus miles per hour. The 9015D, now the a4, is still a long drivers' stick, but can give good results to players with lower swing speeds.

"This driver appeals to the long drivers, tour pros and the recreational golfer, all of which are looking for more distance, straighter shots and better feel and sound," Burnett said.

The a4 will ship with a Matrix Ozik shaft and sell for $499.99.